The Social awareness as a support tool for the TV switch off and process humanization

Seja Digital’s experience in Rio Verde and Brasília (Brazil)

Abstract

By regulatory order, Brazil’s analogue TV signal is in the process of being switched off. The expectation is that the analogue signal of all major and medium-sized cities in Brazil be switched off by 2018. If everything goes according to the plan, the entire country will be completely digital by 2023. To ensure this, Seja Digital - EAD (entity responsible for the operation and analogue signal switch off) has undertaken many actions guided by social mobilization. This article presents the blueprints of a project based on this methodology applied in Rio Verde city (Goiás) and experimented on other cities. It aims to support the population throughout the transition by answering questions and scheduling the distribution of converter kits to families that receive social aid from federal government programs. Additionally, it presents a conceptual reflection on the meaning of social mobilization and justification for why it is so highly valued for TV switch off projects.